I attended South by Southwest (SXSW) in 2009, and again in 2010, but I took 2011 off. Why? Because I had a not-so-great experience in 2010… not even close to the great experience I had in 2009. As I’m heading to SXSW this year, this got me thinking: how can I make sure attending in 2012 is more like 2009…
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Expectations, Presence, Serendipity and SXSWPublished March 8th, 2012 -
2011 Year End RecapHoly cow. It seems like 2011 just started and here we are in 2012. A lot happened at Substance over the last twelve months, so without further ado, we present the Substance 2011 Year End Recap. (Fanfare!) Works of Substance Travel Oregon Food & Drink Mobile Experience After developing an award-winning site for Travel Oregon’s Food & Drink-inspired travelers, our next task was…
Published January 18th, 2012

Construction project starting tomorrow at #swhq (or @ohmytodd has started driving a big pile of lumber). http://t.co/CYDSBUKy
7 hours, 28 minutes ago / twitter.com/substance