Interactive Solutions for Adventure Brands

We conceptualize, design and build user-centered, content driven websites for adventure brands: clients that promote, equip and enable adventure.

Interested in creating Works of Substance for adventure brands?
We have a number of job openings…

A work of Substance

National Geographic Unique Lodges of the World

Founded in 1888, National Geographic is one of the world’s largest nonprofit scientific and educational organizations. The Travel group focuses on creating authentic and meaningful travel experiences through National Geographic Traveler magazine and National Geographic Expeditions. And when they started planning a new offering – National Geographic’s Unique Lodges of the World – they contacted Substance to help launch this new business initiative. Continue Reading…

Our capabilities

Research & Strategy

  • Digital Strategy
  • Brand Strategy
  • Content Strategy
  • Business Solutions Strategy
  • Site Analytics

Concept & Design

  • Concept Development
  • User Experience
  • Information Architecture
  • Interface Design
  • Responsive Design: Dessktop, Handhelp & Beyond


  • Content Management Systems
  • Front-End & Back-End Coding
  • Online Applications
  • Web, Commerce & Mobile
  • 3rd Party Integration

From the blog

Establishing Brand Loyalty in an Increasingly Brand Disloyal World

“Only twenty-five percent of American respondents in a recent Ernst & Young study said that brand loyalty affected how they shopped. For established brands, this is a nightmare. You can never coast on past performance … and the price premium that a recognized brand can charge has shrunk.” – James Surowiecki, from “Twilight of the Brands” in the New Yorker Continue Reading…