Interactive Solutions for Adventure Brands

We conceptualize, design and build user-centered, content driven websites for adventure brands: clients that promote, equip and enable adventure.

A work of Substance

Pinehurst Resort

As the birthplace of American Golf, Pinehurst Resort has been around since 1895. So how does a brand with a storied history and reputation for Southern hospitality, become not only relevant for today‚Äôs golfers, but a leader within the hotel, hospitality and golf tourism industry? By working with Substance to re-imagine Continue Reading…

Our capabilities

Our multi-disciplinary team is your multi-disciplinary team.


  • Research
  • Business Solutions Strategy
  • Site Analytics
  • Concept Development
  • Content Strategy & Development


  • Identity
  • Visual Language
  • Art Direction & Design
  • Brand Tone & Voice
  • Primary Messaging

Interaction Design

  • User Experience
  • Information Architecture
  • Interface Design
  • Responsive Design: Desktop, Handheld & Beyond


  • Content Management Systems
  • Front-End & Back-End Coding
  • Online Applications
  • Web, Commerce & Mobile

From the blog

  1. The Future of Adventure Brands Online – Outdoor Retailer panel recap

    On Friday, August 8th, we had the opportunity while at Outdoor Retailer to sit down for an hour with SmartWool and Nau to talk about brand, e-commerce, content, and how these things relate to the future of adventure brands online. We’re expecting to upload video in the next few weeks, but in the meantime here is the presentation deck and some notes from the panel. Continue Reading…

    Stephen Landau
  2. “Brand, E-Commerce, and Content: The Future of Adventure Brands Online” / Outdoor Retailer Summer 2014

    Premium brands are built by consumers establishing a premium value for products, services and experiences. How can adventure brands live up to their potential by having brand, ecommerce, marketing and social media work together? Learn how several adventure brands are navigating the complexities of creating online experiences at this Outdoor Retailer – Summer 2014 panel with Stephen Landau from Substance, along with Jeff Snow from SmartWool and Nick Lawrence from Nau. Continue Reading…

    Stephen Landau
  3. 8 Ways Running a Half Marathon is Like Running an Interactive Agency

    As an interactive agency and small business owner, there are many events and observations that happen in my life outside work that remind me of my life at the office. Such an event happened on May 31st when I ran the Timberline half marathon. Continue Reading…

    Stephen Landau
  4. Substance World Cup of Beers

    It’s no secret that a majority of Substance employees like beer. It’s also no secret that the World Cup fever has hit the office (and pretty much the entire world). This leads to the obvious combination: The World Cup of Beers. Continue Reading…

    Stephen Landau