Holy cow. It seems like 2011 just started and here we are in 2012. A lot happened at Substance over the last twelve months, so without further ado, we present the Substance 2011 Year End Recap. (Fanfare!) Works of Substance Travel Oregon Food & Drink Mobile Experience After developing an award-winning site for Travel Oregon’s Food & Drink-inspired travelers, our next task was…
featured thinking…
additional thinking…
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March 8th, 2012
Expectations, Presence, Serendipity and SXSW
I attended South by Southwest (SXSW) in 2009, and again in 2010, but I took 2011 off. Why? Because I had a not-so-great experience in 2010… not even close to the great experience I had in 2009. As I’m heading to SXSW this year, this got me thinking: how can I make sure attending in 2012 is more like 2009…
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January 26th, 2012
“We Are the Builders”
A bit about inspiration and Wilson Miner’s presentation at the Build Conference.
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January 5th, 2012
Interaction Is Brand
One of Substance’s founding ideas is that the ways people interact with brands in digital media directly reflects on the perception of – and the gut feeling about – a company’s brand. And with digital interaction, it’s becoming more than a gut feeling. Interaction with brands is full of expectation, reciprocation, desire and fulfillment.
Please join us in welcoming @bsr to the Substance team. Welcome Brent!
18 hours, 8 minutes ago / twitter.com/substance