Oden or Durant

Our friend Dan Harbison at the Portland Trail Blazers contacted us and wanted to know if we wanted to help with a project, due as soon as possible, and it had to be “bad-ass.” How could we turn down a proposition like that?So we quickly concepted, designed and built the “Oden or Durant” mcirosite to highlight the Trail Blazers #1 pick for the 2007 NBA Draft. You can learn more about Oden and Durant, listen to broadcasters’ takes on the players, read tons of online articles, view videos, listen to podcasts, check out photos, workout videos… lots of content. Whatever looks and sounds good and relates to Oden or Durant, it will most likely be found there.

One of the ideas we pitched to the Trail Blazers was the use of Twitter on the site. We see huge potential in the service as a one-to-many communicator. For the 2007 NBA Draft, it will be a great way for fans to subscribe via Twitter, RSS, and/or mobile devices to stay up to date on what’s going on, as well as learn who the Trail Blazers picked as soon as it happens. Post-draft, it will be a way to keep fans up-to-date on news, player highlights, special ticket promotions, and other ideas as they come up.

AWARDS FOR ODEN OR DURANT MICROSITE
Adobe awards the “Oden or Durant” microsite with the Adobe Site of the Day. Thanks to the folks at Adobe for the award!
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The Portland Ad Federation awards the “Oden or Durant” microsite with a Rosey Merit Award. More about this here: Substance Goes to the Roseys. Thanks to the judges for the Roseys for the attention!
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“Oden or Durant” wins “Best Advertising Website” in the first annual WebVisionary Awards.

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Substance goes to the Roseys