Logobama

We’ve been busy with projects, but we’ve also been working on a little side thing. It’s more of a digital social experiment: Logobama.com

As our first project under the Substance Labs banner, we wanted to create something that can show how quick and easy it is to build a powerful digital media vehicle. We’ve created a lightweight Flash application that allows people to upload their photo, choose their color theme, and save their logo (their “logobama”) to use on social networking sites, or wherever else they might want to use it. We then save all the logos to Flickr where you can subscribe to the Logobama gallery on the Logobama Flickr page. How many personalized Obama logos will be created? We have no idea.

We’re also curious to see if people will donate money to the Obama campaign in exchange for creating a logo. We set a goal of $5,000… we’ll see if that was a lofty goal, or woefully low. It’s sort of like the Radiohead experiment… donate what you feel the logo is worth.

Can a logo change the world? We’ll have to see.

Curious about the performance of Logobama.com? We’ve posted a 36-week recap – from launch to Election Day. Enjoy.

—
May 28: Logobama wins “Best Viral Website” in the first annual WebVisionary Awards.