Few things get us more psyched than a job well done.

Pinehurst Resort

As the birthplace of American Golf, Pinehurst Resort has been around since 1895. So how does a brand with a storied history and reputation for Southern hospitality, become not only relevant for today’s golfers, but a leader within the hotel, hospitality and golf tourism industry? By working with Substance to re-imagine Pinehurst.com. Continue Reading…

Visit pinehurst.com

  1. Never Stop Exploring – The North Face

    “Never Stop Exploring” is both the North Face’s tagline and title for their blog. We took this as a challenge for what an online storytelling platform and content initiative could be to recreate the official blog of The North Face athletes and community. Continue Reading…

  2. Travel Oregon

    How do you create a trusted resource for Oregon travel inspiration and trip information? That’s the question we set out to answer when we embarked on reinventing TravelOregon.com Continue Reading…

  3. Nutcase Helmets

    How do you take a lifestyle consumer brand that makes unique and stylish helmets, and translate their culture, ethos, and design aesthetic to the digital world? By getting a Little Nutty with our friends at Nutcase Helmets. Continue Reading…

Our approach is flexible and adaptable.

As you can see, we’ve partnered with a variety of brands and organizations. We bring this diverse range of experience to every project.

We’ve achieved success in the Travel & Tourism, Product Branding, and Active Lifestyle industries, so if you have something new for us, great! Let’s put our experience to work for you.

  1. Leupold & Stevens

    We set out to create a site that would enable Leupold to do three things: tell the story of Leupold and its products, showcase how their products enable their customers to enjoy the outdoors, and make it easy and intuitive to find the right product for the right use. Continue Reading…

  2. Nike Running Pacer Portal

    Well beyond a “product microsite,” the Nike Pacer Portal sets out to rethink the business challenges of educating retail outposts on the features and benefits of new running gear. Continue Reading…

  3. Bar Gelato

    You would think it would be difficult to develop the brand identity, messaging and website for a delicious product like Bar Gelato. You’d be right… it’s hard to work one-handed with a Bar Gelato in the other hand. Continue Reading…

  4. Ride Oregon

    Cycling tourism in Oregon is an over $400 million industry. With this in mind, how can we support and encourage the Oregon cyclist – and the cyclist coming to Oregon – to get out and “celebrate the ride”? Continue Reading…

  5. Timberline Heritage

    In 1937, Franklin Roosevelt dedicated the lodge as a “testament to the workers on the rolls of the Works Progress Administration.” Fast forward to the end of 2011 and you arrive at Timberline Lodge’s 75th anniversary, and the creation of this interactive timeline covering the last 75 years. Continue Reading…

  6. Visit the Oregon Coast

    What does it mean to represent the brand of “the People’s Coast” digitally? That was the question we were answering with the new Oregon Coast Visitors Association website… a way for people to both learn all that the Oregon coast has to offer as well as “own” the experience through their own stories and photographs. Continue Reading…

  7. Rev

    From brand identity to online engagement, we rethought corporate health and wellness programs in order to provide the extra “push” to making healthy lifestyle changes. Continue Reading…

  8. Timberline Lodge

    Timberline offers not only a rich and storied history (going back over 75 years), but also one of the longest ski seasons in North America. Our challenge was to look back at the heritage while creating the modern online resource that skiers and snowboarders need to plan their trip to Mt. Hood. Continue Reading…