November 4th has come and gone. As we said the other day, what started as an online experiment has resulted in the election of Barack Obama as the 44th President of the United States. Was Logobama.com responsible for this? No, not by itself. But as a part of the wider Obama grassroots network, yes, it did play a part, no matter how small. It raised over $1,700 for the Obama campaign, and engaged over 33,000 people to create their own Logobama. Logobama.com created a platform for people to personalize and show their support, and this personal voice was then leveraged across social networks like Facebook, Twitter, and Flickr (we’ll look at those stats below).

The strength of the digital application was in enabling people to be creators, not simply consumers. It allowed people to speak instead of just listen (and plenty of people were speaking, both pro-Obama and anti-Obama). And finally, it allowed people to use their creations across a wide variety of online communication vehicles. Logobama.com is really a microcosm of what the internet is becoming: a way for people to participate in the conversation. Which, coincidentally, is what we recommend for our clients.

Now that the election has past, we’re counting down the days until January 20, 2009 – Inauguration Day. But as far as weekly Logobama updates, much like John McCain’s campaign during the financial crisis, we’re suspending the recaps unless something spectacular happens. So this will be the final recap for the next few weeks. But don’t worry, we’ve added extra charts, graphs and stats to end this 36-week trend with as much Logobama.com information as you might want. The most obvious trends across all the data was that numbers were going up towards the end. There were some periods during the teens and early twenties where the data hit the valley. But week over week for the last eight weeks, numbers kept going up. What does this mean? That a grassroots explosion takes time to build, that it doesn’t happen immediately, and by nurturing the network and helping it grow you’re planting the seeds for a thousand flowers to bloom.

Total Number of Visitors to Logobama.com = 84,958

Week with Highest Traffic = Week 36 (Nov. 3 - 10) with 8,643

Top 5 Days by Number of Visitors
April 2, 2008 = 2,677
March 3, 2008 = 2,362
March 4, 2008 = 2,353
November 4, 2008 (Election Day) = 2,233
October 8, 2008 = 1,344

Week with Most Logobamas Created = Week 36 (Nov. 3 - 10) with 3,809

Total Donations through Logobama.com = $1,701

Top 10 Logobamas Viewed on Flickr

p.s. Looking for a stat that we didn’t display here? Leave a comment and we’ll see what we can do.

We at Substance World Headquarters have been inspired and active during the 2008 U.S. Presidential Election. We channeled this inspiration to create Logobama.com, a site that allows people to upload a photo, position it within the Obama logo, colorize the logo, and save it to use on a number of social networks. Thirty five weeks after launching the site, the election has been decided. Barack Obama will be the 44th President of the United States. Seventy four people donated over $1,700 through the Logobama site, and as of this writing over 32,300 Logobamas have been created.

An experiment in social involvement, Logobama reveals the best and the worst in people: their optimism, their fears, their beliefs, and their future. Next Monday will mark the final chapter in weekly Logobama updates, and we’ll look at the trends, traffic and results of the life and times of Logobama.com. The site will remain live, we’ll continue to accept submissions to the Flickr gallery, and we’ll continue monitor how usage changes since Election Day leading up until Inauguration Day on January 20, 2009. But the weekly recaps will come to a ceremonial end with the fanfare, grandeur and charts you’ve come to expect.

This is by no means the end of Logobama.com, but the beginning of the next chapter in change. We couldn’t have done this experiment without thousands of people being involved in the site, contributing their messages and money, and taking part in this presidential election. Logobama.com isn’t our site; it’s everyone’s. Thank you again for your participation. We look forward to the future of Logobama.com, and the future of the United States. There’s a lot of work to be done. Let’s get to it.

One more day of listening to polls. One more day of listening to candidates. One more day until it’s time for many people to vote (though I imagine many of you might have already done so, either by early voting or vote-by-mail).

Which means we’re coming to a close for Logobama.com. It’s been an amazing 35 weeks, and next week will mark the last Logobama.com weekly recap. We’ll look at what happened over the 35 weeks, usage trends, traffic, and other relevant stats. And we’ll look at the post-election effect: will the results of the vote on Tuesday change how people use Logobama.com on Wednesday? We’ll have to wait and see.

This last week brought the most visitors over a week’s time since launch, as well as the most Logobamas created since the first week, bringing us just shy of 30,000 Logobamas. These new Logobamas weren’t all in support of Obama; there were a decent amount supporting McCain. You can check out the Logobama Flickr gallery to see for yourself. We also released the Logobama Hallobama edition: clicking on the pumpkin in the Logobama application brings up the Hallobama color theme.

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

You can also follow the Age of Conversation 2.0 on Twitter, learn more about the authors through their bios, and listen to author podcasts.

Check it, read it, learn something new, continue the conversation.

This year, the month after September is Baracktober. And on Baracktober 31st, we’ll be celebrating Hallobama. In honor of the holiday, we’ve launched a new color theme on Logobama.com… upload your photo and select the pumpkin for the seasonal color option.

And if you haven’t carved your pumpkin yet, stop by YesWeCarve.com for some ideas.

Boobama!

Going into the last week, we’re looking at Logobama.com to end strong. It received it’s second highest donation total during the last week, and over 26,000 Logobamas created. But it’s only going to end strong if you go to Logobama.com, create a Logobama, and donate massive amounts to the campaign. Oh, and last week we got a bit of coverage on Comedy Central’s Indecision2008 blog, which certainly helped the numbers.

In other campaign news, this last week has shown a few examples of the remix culture we live in. Two popular advertising campaigns have been co-opted by the Obama campaign: Terry Tate (Reebok) and Wassup (Budweiser).

Elsewhere online, we’ve been visiting fivethirtyeight.com on a daily basis. Created by Nate Silver, a baseball statistician, FiveThirtyEight (named for the number of electoral votes in the United States) looks at the election through all the polling data, applies a “skew factor” to the results, and tries to predict the outcome of the election. Interesting stuff, especially if you like stats, charts and predictions.

And finally, your Logobama charts. There are only a couple weeks left of Logobama results, so get ‘em while they’re hot!

Substance Moving Day

Erin handled the Flip during moving day, showing our exit strategy from SWHQ 2.0 and invasion of SWHQ 3.0.

Substance Moving Day from Substance on Vimeo

Substance Nacho Challenge

Cory, Shaun and Erin challenged each other to a Nacho Challenge: purchase nachos from Seven-Eleven, top them with “delicious” chili and cheese, and see who survives. The results are obvious. What’s next, the Seven-Eleven “Foods to Go” Challenge?

The Nacho Challenge from Substance on Vimeo

Substance Printer Error Mad Libs

Not a video, but a representation of our sustainable and recycling philosophy. What to do when the printer decides to print a PDF as a series of lines instead of the actual document? Turn it into Mad Libs.

So now you know more about Substance than you might have wanted to know. Isn’t the internet great?

Interesting Portland.

In other interesting news, we were alerted by our friends Emily Reed (Conformists Unite) and Russell Davies from the Open Intelligence Agency about the next installment of the Interesting conference… to be located here in Portland, Oregon. How sweet is that? Of course we jumped at the chance to volunteer our services to concept, design and build the site for the event.

More importantly, the initial planning stages are just getting underway. If you’d like to help organize Interesting Portland, you’re invited to participate. Join us at Caffe Umbria (303 NW 12th, Portland) at 8am on October 23rd. More info on the Conformists Unite blog and Russell Davies’ blog. Don’t know what an Interesting conference is? They’ve had them in London, Sydney, Amsterdam and New York City, and Vancouver happens on October 24th.

More to come about Interesting Portland in the upcoming weeks and months, and we hope to see you organizing-types on Thursday.

If you haven’t decided who you’re going to vote for, maybe one of these sites can help…
What if Sarah Palin became President?
McCain vs. Obama, as determined by Tweets
Run with Obama

We’re nearing 25,000 Logobamas created, but with 2 weeks until the election it doesn’t look likely that we’ll reach the goal of $5,000 in donations. That’s where we need your help… tell your friends, family, co-workers to donate through Logobama.com. The charts will thank you.