If you believe Peter Drucker’s quote, “The best way to predict the future is to create it,” you’re halfway to the future already (you figure out where that is in the time-space continuum). But to get the rest of the way to the future, you’re going to have to decide who you want to be in 2010. It appeared to me…
our thinking about What's Next…
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4 February 2010
What will you be in 2010?
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19 January 2010
Three Years
Three years. Doesn’t seem that far back, yet worlds ago from today. That’s the day we started Substance. I don’t want to go into a long-winded review of the last three years and what we’ve accomplished… if you’re looking for that you can review what we’ve done and how and why we’ve done it (the quick summary is: some awesome stuff). Three…
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11 December 2009
The Leaders Will Lead
Maybe it’s an “end of the year” thing. Maybe it’s because many in the marketing, advertising and interactive industries had challenging years from a business standpoint. Or maybe pontification always happens when the future is uncertain. At any rate, I’ve been seeing article after article on, “Who will Lead: Traditional Agencies or Digital Agencies,” like this one from AdWeek called…
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30 November 2009
Passion+Trust: Three Years Later
I’m writing this while returning from a family vacation, my wife and daughters asleep as we cross the country through the nighttime sky, returning home. Three years ago I was in the same situation, yet very different. I had just left my previous job and was unemployed with no definite plans, no job opportunities, and no income. Over the course of…
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20 October 2009
The New Communicators – October 28 / 29 / 30
A little less than three months ago, a group of people sat down, had a cup of coffee, and came up with an idea. Two months ago, this idea had a name: the New Communicators. And now we’re about a week away from this idea being put into action as a “three-day series of events intended to inspire and educate on new…
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30 September 2009
What are you doing to change the world?
If you’re doing something to change the world (for the better, hopefully), we want to hear from you. You see, we’re currently planning our third Show & Tell event; this time we couldn’t be happier that it’ll be part of the larger New Communicators series of events. And in the spirit of the New Communicators, this go-round we want to give…
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25 August 2009
The Traveler’s Journey at South by Southwest
Since the beginning of time, people have traveled from one place to another. Over mountains, through valleys, across oceans, exiting the atmosphere… there’s something in the genetic code of humans to explore. Nowadays, most of us don’t just forge out into uncharted lands. First we do some planning. And most of that planning, research and exploration is done online. From booking…
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24 August 2009
The New Communicators
At Friday’s Coffee with Likemind, we had a rather big announcement: The New Communicators New Communicators are compelled to engage in conversation. They stand taller and stride farther when traversing the current media landscape. They are a mixture of digital and analog. Their message is everything interactive. Everything transmissive. Communicating is a give-and-take, speaking-and-listening, and New Communicators utilize a mixture of new…
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28 July 2009
Taking matters into our own hands.
The most interesting subject discussed at Coffee with Likemind a couple weeks ago wasn’t the Noseys. It wasn’t the Roseys. The most interesting – and important – conversation was about responsibility and empowerment. It was about creating our own future. It wasn’t about what we’re saying, but what we can, should and must do. From the conversation came an amazing idea:…
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16 July 2009
More social, less media.
Facebook groups for advertising campaigns with half of the 50 fans working at the ad agency who thought up the idea. Twitter as a popularity contest. LinkedIn connections collected like fur trappers collected animal pelts. Quite frankly, I’m tired of hearing about social media. It’s not the oversaturation of articles about social media on blogs and in the news. It’s not…
RT @gunrack: @substance's very own @dlowe93 is pictured on @BikePortland's blog RE: the Bike Summit in D.C. Check it! http://bit.ly/9aH9OD
1 day, 12 hours ago / twitter.com/substance