Erin and I were invited to present at the AIGA Shift event here in Portland on May 25th. With an overall subject of “sustainability,” we sat down and thought about our own actions and how we’re being sustainable. Are we being sustainable? We’re not printing thousands of brochures, so we’re good, right? Well, not really.
full archives
our thinking about The Way We Work…
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May 26th, 2010
The Realist’s Perspective on Sustainability in Communication
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April 28th, 2010
Build Engagement, Not WebsitesWords, photos and videos can’t do it alone. Through content, along with interactivity, back-and-forth communication (a.k.a. conversations), context, and reciprocity, the goal is to create useful information… something people care about and serves a purpose.
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March 2nd, 2010
What If and Why Not: the University of Oregon Presentation
About a month ago I received an invitation from my friend Peter Yesawich, Jr. to talk to the University of Oregon’s School of Journalism. We put together a conversation about where digital/interactive is heading, the semantics behind digital and interactive, and approaching what we do by first asking ”What If and Why Not?” At the end of the day, the students broke…
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January 19th, 2010
Three YearsThree years. Doesn’t seem that far back, yet worlds ago from today. That’s the day we started Substance. I don’t want to go into a long-winded review of the last three years and what we’ve accomplished… if you’re looking for that you can review what we’ve done and how and why we’ve done it (the quick summary is: some awesome stuff). Three…
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January 5th, 2010
The Great 2009 Substance RecapCan you believe it? Another year in the record books, and what do we have to show for it? Well, plenty. — February 2009 — Recognizing the changing weather trends for Portland as just one effect of global climate change, we had the opportunity to help do something about it. Working with the visionaries at ClimatePath, we helped rebrand and…
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December 11th, 2009
The Leaders Will LeadMaybe it’s an “end of the year” thing. Maybe it’s because many in the marketing, advertising and interactive industries had challenging years from a business standpoint. Or maybe pontification always happens when the future is uncertain. At any rate, I’ve been seeing article after article on, “Who will Lead: Traditional Agencies or Digital Agencies,” like this one from AdWeek called…
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November 30th, 2009
Passion+Trust: Three Years LaterI’m writing this while returning from a family vacation, my wife and daughters asleep as we cross the country through the nighttime sky, returning home. Three years ago I was in the same situation, yet very different. I had just left my previous job and was unemployed with no definite plans, no job opportunities, and no income. Over the course of…
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July 16th, 2009
More social, less media.Facebook groups for advertising campaigns with half of the 50 fans working at the ad agency who thought up the idea. Twitter as a popularity contest. LinkedIn connections collected like fur trappers collected animal pelts. Quite frankly, I’m tired of hearing about social media. It’s not the oversaturation of articles about social media on blogs and in the news. It’s not…
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July 6th, 2009
Always LearningA few weeks ago I received an email from Kellan Craddock, a student at the Art Institute here in Portland. As part of his classwork he needed to interview some people “in the industry,” and it was my pleasure to write up some responses to his questions. More importantly, it’s opportunities like these that remind me to continually think about…
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July 2nd, 2009
The Substance Apprenticeship Version 1.0This spring, Substance welcomed Jessica Tsuji as our first ever participant in the Substance Substantial Apprenticeship Program. We invited Jessica to share her experiences at Substance. This is her story… Finding an internship while going to school full-time, especially in this state of economy is tough for anyone. However, finding the most gratifying and rewarding interactive internship experience in the Portland area…
Construction project starting tomorrow at #swhq (or @ohmytodd has started driving a big pile of lumber). http://t.co/CYDSBUKy
8 hours, 48 minutes ago / twitter.com/substance