One of Substance’s founding ideas is that the ways people interact with brands in digital media directly reflects on the perception of – and the gut feeling about – a company’s brand. And with digital interaction, it’s becoming more than a gut feeling. Interaction with brands is full of expectation, reciprocation, desire and fulfillment.
full archives
our thinking about The Way We Work…
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January 5th, 2012
Interaction Is Brand -
November 15th, 2011
Happy 75th Anniversary, Timberline Lodge“Declared a National Historic Landmark in 1977, Timberline Lodge is one of Oregon’s most popular tourist attractions, drawing nearly two million visitors every year. Considered an architectural wonder, it’s still being used for its original intent — a magnificent ski lodge and mountain retreat for all to enjoy.” In 1937, Franklin Roosevelt dedicated the lodge as a “testament to the workers…
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August 15th, 2011
Substance on the SXSW PanelPickerOkay folks, here’s a question for you: would you like to see Substance at South by Southwest (SXSW)? Before you shout out “of course,” or mutter “no way,” there’s a better way for you to voice your opinion: the SXSW PanelPicker. Substance has two panels to vote for and we’d surely appreciate your support.
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July 25th, 2011
Seeking a Project Coordinator
Substance is looking for a project coordinator to join our team in creating beautiful, functional and useful interactive experiences. We need someone who thrives in juggling multiple projects simultaneously, is meticulous in note-taking, and can quickly track down information and provide it to the necessary team members. Key skills are the ability to communicate effectively, clearly and efficiently.
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June 20th, 2011
Painting the undersides of stairsThere’s this scene toward the end of some after-school special I saw sometime in the 80′s where the main dude is painting some steps in front of a house and a father-figure person tells the main dude that he’s really going to make a name for himself and be successful because he’s painting the underside of the steps. Something about…
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March 14th, 2011
Why Designers Should Care About Content StrategyThis is not about designing around real content (a must). It’s about knowing how this content will change. So often in the “design phase” of a project, designers (sometimes) learn what the content will be but not how, when, or why it will be created. Who will change it? What are their abilities (writing, photography, design, etc.)? How often will…
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February 15th, 2011
Looking for a Graphic/Interactive Designer
We’re looking for a graphic designer who understands interactive, brand, and how they relate to each other.
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October 18th, 2010
Redesigning Web Sites – from the eTourism Summit
I was recently invited to present at the 11th annual eTourism Summit on the topic of web site redesign. Unless you’re a brand new company, most companies/brands have had at least one (if not multiple) web sites. But things change… brands change, technology changes, content needs change, business goals change… any and all of these can necessitate a redesign.
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September 16th, 2010
Three Words You Should Never Have To ReadThis isn’t a rant for or against Flash. We love Flash, and we’re great at designing and developing interactive experiences using Flash. This is not a rant for or against iPhones or iPads either. We love our shiny little Apple devices too. This is, however, a rant against those three words: “Flash is Required.”
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July 6th, 2010
Desire PathsPeople take the paths they want to take, using different channels to achieve their own goals. So if they don’t always take the paths we want them to take, how do we build engagement?
While we can't show you yet, we just had a big deal enter beta phase. Actually, some of you followers might have gotten the link...
4 days, 15 hours ago / twitter.com/substance