our thinking about Solutions…

1. June 16th, 2011

   Ride Oregon – Lessons Learned and Applied

   Two years ago, Substance and Travel Oregon set the gold standard for cycling travel and tourism with the Ride Oregon website. Since the initial launch we’ve had an incredible response, a lot of great feedback, and the opportunity to evaluate where we were successful and where we could do better. Plus, we knew that other states’ tourism offices were setting…

   posted by David Lowe-Rogstad

   thinking about… News, Solutions, Technology

2. April 18th, 2011

   Truth in Flavor: Bar Gelato

   Today marks the first day you can purchase Bar Gelato in stores. Lucky for you, and lucky for us, as we were responsible for making sure you’d pick one out of the freezer and eat it.

   posted by Stephen Landau

   thinking about… News, Solutions

3. January 18th, 2011

   The Travel Oregon Food & Drink Mobile Experience (or a case study on “Three Words You Should Never Have to Read”)

   The mobile experience doesn’t replace the full site experience. The mobile experience supplements the full site experience based on the visitor’s needs at a specific point in time, with specific tasks to accomplish. Need an example? Check out the mobile experience and thought process on Travel Oregon’s Food & Drink website.

   posted by Stephen Landau

   thinking about… Solutions

4. November 10th, 2010

   Portland Trail Blazers – with Substance – launch trailblazers.tv

   We’re excited to announce another project we’ve been working on with the Portland Trail Blazers… trailblazers.tv Substance designed the concept, user experience, visual design, and front-end user interface. We also worked closely with the Trail Blazers to develop the content strategy and promotional opportunities and plan for the site. The excellent Trail Blazers interactive team integrated all the video content and the…

   posted by Stephen Landau

   thinking about… News, Solutions

5. September 27th, 2010

   Communication Arts Selects Food.TravelOregon.com as a Webpick of the Week (Tasty!)

   Our job is to conceptualize, design and build solutions for our clients that achieve their business goals. Sometimes these solutions get recognition from our peers in the industry. Of course this is not the goal, but sure is a nice benefit. Such is the case with our recent work with Travel Oregon on their new Oregon Food & Drink website.

   posted by Stephen Landau

   thinking about… News, Solutions

6. September 16th, 2010

   Three Words You Should Never Have To Read

   This isn’t a rant for or against Flash. We love Flash, and we’re great at designing and developing interactive experiences using Flash. This is not a rant for or against iPhones or iPads either. We love our shiny little Apple devices too. This is, however, a rant against those three words: “Flash is Required.”

   posted by David Lowe-Rogstad

   thinking about… Solutions, Technology, The Way We Work

7. July 26th, 2010

   Interactive Brands, Brands that Interact

   When we started Substance, our focus was on the interactive brand experience. Three and a half years later, our focus continues to be on the interactive brand experience, but has deepened to providing strategy, tactics and implementations in creating brands that interact.

   posted by Stephen Landau

   thinking about… Brand Strategy, News, Solutions

8. April 15th, 2010

   Looking for Adventure? The Oregon Adventurecation.

   We’re fortunate to live in one of the best places if you like adventure. Cycling adventures, golf adventures, outdoor adventures of every size, shape, ability and color… they can all be found here in Oregon.

   posted by Stephen Landau

   thinking about… News, Solutions

9. March 1st, 2010

   Oregon Bounty in Communication Arts Interactive Annual

   “Super immersive without being heavy-handed, achieved through excellent interaction design. This site makes me hungry. Well done.” —Mathew Ranauro (from Communication Arts 2010 Interactive Annual) It’s been really tough to keep this one a secret, because we were thrilled to learn that the site we designed and built for Oregon Bounty was going to be in Communication Arts 2010 Interactive Annual.…

   posted by Stephen Landau

   thinking about… News, Solutions

10. February 11th, 2010

    The Central Cascades

    Over a year ago, we started on a journey with Travel Oregon, Washington State Tourism, and National Geographic to discover the best geotourism locations in the Central Cascades. We began by building a site that allowed people to submit geotourism locations to be considered for National Geographic’s Central Cascades MapGuide. With over 1,100 submissions, the Central Cascades team narrowed down…

    posted by Stephen Landau

    thinking about… News, Solutions