The Archives: Solutions
December 17th, 2012
Static design comps are paintings of websites. Erin Kurtz, our Experience Director, rethinks our approach to exploring design solutions for the web.
June 16th, 2011
Two years ago, Substance and Travel Oregon set the gold standard for cycling travel and tourism with the Ride Oregon website. Since the initial launch we’ve had an incredible response, a lot of great feedback, and the opportunity to evaluate where we were successful and where we could do better. Plus, we knew that other states’ tourism offices were setting…
April 18th, 2011
Today marks the first day you can purchase Bar Gelato in stores. Lucky for you, and lucky for us, as we were responsible for making sure you’d pick one out of the freezer and eat it.
January 18th, 2011
The Travel Oregon Food & Drink Mobile Experience (or a case study on “Three Words You Should Never Have to Read”)
The mobile experience doesn’t replace the full site experience. The mobile experience supplements the full site experience based on the visitor’s needs at a specific point in time, with specific tasks to accomplish. Need an example? Check out the mobile experience and thought process on Travel Oregon’s Food & Drink website.
November 10th, 2010
We’re excited to announce another project we’ve been working on with the Portland Trail Blazers… trailblazers.tv Substance designed the concept, user experience, visual design, and front-end user interface. We also worked closely with the Trail Blazers to develop the content strategy and promotional opportunities and plan for the site. The excellent Trail Blazers interactive team integrated all the video content and the…
September 27th, 2010
Our job is to conceptualize, design and build solutions for our clients that achieve their business goals. Sometimes these solutions get recognition from our peers in the industry. Of course this is not the goal, but sure is a nice benefit. Such is the case with our recent work with Travel Oregon on their new Oregon Food & Drink website.
September 16th, 2010
This isn’t a rant for or against Flash. This is a rant against those three words: “Flash is Required.”
July 26th, 2010
When we started Substance, our focus was on the interactive brand experience. Three and a half years later, our focus continues to be on the interactive brand experience, but has deepened to providing strategy, tactics and implementations in creating brands that interact.
April 15th, 2010
We’re fortunate to live in one of the best places if you like adventure. Cycling adventures, golf adventures, outdoor adventures of every size, shape, ability and color… they can all be found here in Oregon.
March 1st, 2010
“Super immersive without being heavy-handed, achieved through excellent interaction design. This site makes me hungry. Well done.” —Mathew Ranauro (from Communication Arts 2010 Interactive Annual) It’s been really tough to keep this one a secret, because we were thrilled to learn that the site we designed and built for Oregon Bounty was going to be in Communication Arts 2010 Interactive Annual.…
February 11th, 2010
Over a year ago, we started on a journey with Travel Oregon, Washington State Tourism, and National Geographic to discover the best geotourism locations in the Central Cascades. We began by building a site that allowed people to submit geotourism locations to be considered for National Geographic’s Central Cascades MapGuide. With over 1,100 submissions, the Central Cascades team narrowed down…
January 5th, 2010
Can you believe it? Another year in the record books, and what do we have to show for it? Well, plenty. — February 2009 — Recognizing the changing weather trends for Portland as just one effect of global climate change, we had the opportunity to help do something about it. Working with the visionaries at ClimatePath, we helped rebrand and…
October 6th, 2009
You can imagine our pleasant surprise when we received an email a few weeks ago from the folks at Communication Arts. They had seen the work we’d done on RideOregonRide.com and wanted to feature it as their Webpick of the Week. And who are we to say “no” to that? Ride Oregon Ride as Communication Arts Webpick of the Week A huge…
August 31st, 2009
And you thought the heat wave in Portland was caused by weather variations and prevailing winds and global warming and what-have-you. Wrong. It’s because we’ve been busy on some hot stuff. Here’s a quick rundown of the things we can tell you about that went down in August, in no particular order… Ride Oregon Ride / RideOregonRide.com Sometimes opportunities arise that combine what you…
April 14th, 2009
Back in December of 2007, a few of us from Substance went to a Trail Blazers game that started us on the road to today: the launch of the new Portland Trail Blazers social networking site: beta.IAmATrailBlazersFan.com You might be thinking, “cool, you guys went to a basketball game a while ago, but how does that help you launch a new website?”…
March 20th, 2009
We have been incredibly inspired by the presentations at South by Southwest (SXSW). More than each individual panel and presentation we attended, we had the opportunity to meet so many smart, thoughtful people to continue our discussions with outside the lecture halls. One of the most interesting aspects of SXSW is the luck, or some might say fate, of meeting…
February 11th, 2009
“It’s not a matter of business as usual, it is a matter of total innovation in business models, in operations, in marketing too. Total innovation tends to go one of two ways: ignominious failure or dramatic success.” – John Grant, from The Green Marketing Manifesto A few days into reading The Green Marketing Manifesto by John Grant, we received a call…
August 18th, 2008
One of the pleasures of living in Portland, Oregon is the proximity to the Oregon Coast… with the closest points being about an hour away, it’s temptingly close, and it’s call is hard to ignore. Plus, we’ve been thinking about the coast for the last few months while working on the new Oregon Coast Visitors Association website, which launched last…
August 8th, 2008
A lot has changed in the two years since the Finding Substance blog started… so we felt this was an appropriate time to apply the “do better” idea to findsubstance.com. Time for a refresh.
March 20th, 2008
“We need to get our story told. We need to initiate more conversations, and join even more. We need to take our ‘understated authority’ and other core values and ‘put it out there.’ We need to do more of the stuff that matters more. We need to create stronger relationships and a more engaging brand experience. We need to work…