I attended South by Southwest (SXSW) in 2009, and again in 2010, but I took 2011 off. Why? Because I had a not-so-great experience in 2010… not even close to the great experience I had in 2009. As I’m heading to SXSW this year, this got me thinking: how can I make sure attending in 2012 is more like 2009…
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our thinking about Looking Ahead…
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March 8th, 2012
Expectations, Presence, Serendipity and SXSW -
January 18th, 2012
2011 Year End RecapHoly cow. It seems like 2011 just started and here we are in 2012. A lot happened at Substance over the last twelve months, so without further ado, we present the Substance 2011 Year End Recap. (Fanfare!) Works of Substance Travel Oregon Food & Drink Mobile Experience After developing an award-winning site for Travel Oregon’s Food & Drink-inspired travelers, our next task was…
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January 5th, 2012
Interaction Is BrandOne of Substance’s founding ideas is that the ways people interact with brands in digital media directly reflects on the perception of – and the gut feeling about – a company’s brand. And with digital interaction, it’s becoming more than a gut feeling. Interaction with brands is full of expectation, reciprocation, desire and fulfillment.
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September 14th, 2011
Movin’ on UpIf you’ve heard the rumors, the rumors are correct: Substance is moving to a new office. After spending three years in our current location on the edge of Ladd’s Addition, we’re moving! While we’ve loved our current office (especially since we put in central heat last year), we just don’t have enough room to grow. So we’re moving to 5,000 sf…
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August 15th, 2011
Substance on the SXSW PanelPickerOkay folks, here’s a question for you: would you like to see Substance at South by Southwest (SXSW)? Before you shout out “of course,” or mutter “no way,” there’s a better way for you to voice your opinion: the SXSW PanelPicker. Substance has two panels to vote for and we’d surely appreciate your support.
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December 30th, 2010
2010 Year End RecapAs they say, those who cannot remember the past are condemned to repeat it. So let’s remember what happened at Substance in 2010, repeat the great parts, and not repeat the not-great parts.
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August 11th, 2010
“Engaging Tourists: Traveling Beyond the Branded Website” at SXSWIt’s that time again. The South by Southwest (SXSW) Interactive PanelPicker is now live and we’d sincerely appreciate your vote for our panel.
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July 6th, 2010
Desire PathsPeople take the paths they want to take, using different channels to achieve their own goals. So if they don’t always take the paths we want them to take, how do we build engagement?
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April 16th, 2010
Show and Tell PDX – What Does the Future Look Like?Spring is in the air, and by popular demand we are having another of our Show and Tell events. In conjunction with the 10th anniversary of Webvisions, we will be presenting our fourth edition of Show and Tell PDX on Tuesday, May 18th. Substance and Pinch welcome you to Substance World Headquarters to meet and greet with other like-minded people,…
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February 4th, 2010
What will you be in 2010?If you believe Peter Drucker’s quote, “The best way to predict the future is to create it,” you’re halfway to the future already (you figure out where that is in the time-space continuum). But to get the rest of the way to the future, you’re going to have to decide who you want to be in 2010. It appeared to me…
Please join us in welcoming @bsr to the Substance team. Welcome Brent!
17 hours, 58 minutes ago / twitter.com/substance