So I have a question for all of you. Everyone (and by everyone, I mean social media gurus/experts/mavens) has been saying that companies and brands need to be involved in social media. And there are plenty of examples of brands on Twitter, Facebook, YouTube, etc., that have plenty of friends, fans (soon to be changed to “like,” so “likers”?), and…
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March 31st, 2010
Why do you friend, fan/like, follow and subscribe? -
March 30th, 2010
My Belated SXSW 2010 RecapIf you have anything to do with online, interactive or digital, or you’ve even heard of the internet, you probably know that SXSW Interactive was going on from March 12th – 16th. Erin and I had the opportunity to return to Austin this year to experience it again, and to be completely honest, it started a bit rough for me.…
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March 2nd, 2010
What If and Why Not: the University of Oregon Presentation
About a month ago I received an invitation from my friend Peter Yesawich, Jr. to talk to the University of Oregon’s School of Journalism. We put together a conversation about where digital/interactive is heading, the semantics behind digital and interactive, and approaching what we do by first asking ”What If and Why Not?” At the end of the day, the students broke…
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February 4th, 2010
What will you be in 2010?If you believe Peter Drucker’s quote, “The best way to predict the future is to create it,” you’re halfway to the future already (you figure out where that is in the time-space continuum). But to get the rest of the way to the future, you’re going to have to decide who you want to be in 2010. It appeared to me…
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December 11th, 2009
The Leaders Will LeadMaybe it’s an “end of the year” thing. Maybe it’s because many in the marketing, advertising and interactive industries had challenging years from a business standpoint. Or maybe pontification always happens when the future is uncertain. At any rate, I’ve been seeing article after article on, “Who will Lead: Traditional Agencies or Digital Agencies,” like this one from AdWeek called…
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December 7th, 2009
Thoughts from the New CommunicatorsA little more than a month ago, Substance made a choice to take part in the New Communicators series of events. Truth be told, we did a bit more than take part… we kind of encouraged the idea, promoted it, and organized the Show & Tell event and the Love of Cycling event during the New Communicators series. I missed the…
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November 30th, 2009
Passion+Trust: Three Years LaterI’m writing this while returning from a family vacation, my wife and daughters asleep as we cross the country through the nighttime sky, returning home. Three years ago I was in the same situation, yet very different. I had just left my previous job and was unemployed with no definite plans, no job opportunities, and no income. Over the course of…
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November 5th, 2009
Show and Tell: the New Communicators edition recap
“Great ideas are useless if they’re not shared.” – David Lowe-Rogstad, paraphrasing Chad Rea from ecopop Last Wednesday kicked off the New Communicators series of events, and as part of the festivities we held our third Show & Tell. With the theme of “what are you doing to change the world,” a variety of people and organizations came and shared their…
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July 28th, 2009
Taking matters into our own hands.The most interesting subject discussed at Coffee with Likemind a couple weeks ago wasn’t the Noseys. It wasn’t the Roseys. The most interesting – and important – conversation was about responsibility and empowerment. It was about creating our own future. It wasn’t about what we’re saying, but what we can, should and must do. From the conversation came an amazing idea:…
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July 16th, 2009
More social, less media.Facebook groups for advertising campaigns with half of the 50 fans working at the ad agency who thought up the idea. Twitter as a popularity contest. LinkedIn connections collected like fur trappers collected animal pelts. Quite frankly, I’m tired of hearing about social media. It’s not the oversaturation of articles about social media on blogs and in the news. It’s not…
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