“Super immersive without being heavy-handed, achieved through excellent interaction design. This site makes me hungry. Well done.” —Mathew Ranauro (from Communication Arts 2010 Interactive Annual) It’s been really tough to keep this one a secret, because we were thrilled to learn that the site we designed and built for Oregon Bounty was going to be in Communication Arts 2010 Interactive Annual.…
our thinking about Elsewhere Online…
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1 March 2010
Oregon Bounty in Communication Arts Interactive Annual
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16 February 2010
Coffee with Likemind – February 19th
You (yes you!) are invited to the second Coffee with Likemind of the year. Our friends at the Portland office of Struck will be co-hosting with us. We’ll be talking about this and that, and since this is the last Coffee with Likemind before South by Southwest, we thought it might be a good place and time to talk tips and…
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15 February 2010
IAMA at SXSW
We just found out that IAmATrailBlazersFan.com (what we affectionately call IAMA) is a finalist in the Community category at the South By Southwest Interactive Web Awards! While we don’t set out to win awards, it is truly an honor to be recognized by our peers for the work we do. We also would never have had the opportunity to create…
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12 February 2010
Join who?
As we approach the opening ceremonies of the 2010 Winter Olympics, I think back to this day four years ago. Working at different companies, David, Todd and I were part of the team involved in launching the “Join Bode” campaign for downhill skier Bode Miller. Working with Wieden+Kennedy (where Todd was the producer for the project), the opening ceremonies were…
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5 January 2010
The Great 2009 Substance Recap
Can you believe it? Another year in the record books, and what do we have to show for it? Well, plenty. — February 2009 — Recognizing the changing weather trends for Portland as just one effect of global climate change, we had the opportunity to help do something about it. Working with the visionaries at ClimatePath, we helped rebrand and…
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11 December 2009
The Leaders Will Lead
Maybe it’s an “end of the year” thing. Maybe it’s because many in the marketing, advertising and interactive industries had challenging years from a business standpoint. Or maybe pontification always happens when the future is uncertain. At any rate, I’ve been seeing article after article on, “Who will Lead: Traditional Agencies or Digital Agencies,” like this one from AdWeek called…
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23 October 2009
Show and Tell: Changing the World/New Communicators line-up
We’re pleased and proud to announce the third iteration of Show and Tell. To coincide with the New Communicators series of events, this time around we’re focusing on the idea of “action as communication.” We asked you to submit presentations on how you’re changing the world through your actions, and we were blown away by the quality and number of…
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20 October 2009
The New Communicators – October 28 / 29 / 30
A little less than three months ago, a group of people sat down, had a cup of coffee, and came up with an idea. Two months ago, this idea had a name: the New Communicators. And now we’re about a week away from this idea being put into action as a “three-day series of events intended to inspire and educate on new…
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16 October 2009
You’re invited to the Ride Oregon Launch Event – Wednesday, October 21st
Travel Oregon, Cycle Oregon, Hopworks Urban Brewery and Substance invite you to join us for the official launch of the Ride Oregon website. There is no better way to celebrate cycling in Oregon (even in October!) than to go on a bike ride and toast with a bikey beer to celebrate the occasion, so join us! The event – happening on…
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16 October 2009
Creating Conversations Through the Love of Bicycles
Yes, we’re already doing an event for The New Communicators. But why stop at one event when we could do two? Which brings us to our second New Communicators event: Creating Conversations Through the Love of Bicycles There are many people who love bicycles. But how many can take this love and turn it into a business? And once they’ve started their…


Arrived to beautiful weather in Austin. Off to pick up badges and then the Ginger Man for beers. Meet up? #sxsw
8 hours, 54 minutes ago / twitter.com/substance