our thinking about Brand Strategy…

1. September 10th, 2007

   Henry Ford was asking the wrong question.

   “If I’d asked people what they wanted, they would have said a faster horse.” – Henry Ford, car guy Henry Ford was wrong. In addition to having anti-Semitic views, Ford was wrong in his view of asking people what they wanted. It isn’t about asking what people want, but asking the right questions, listening to their answers, and figuring out why they…

   posted by Stephen Landau

   thinking about… Brand Strategy, Inspiration

2. July 10th, 2007

   Less About Information, More About Conversation.

   “Companies expect users to come to their site, but don’t support creating an experience. Instead, the customer is given information. We need to turn websites into places where customers can play, learn, enjoy, build communities and exchange information. Ultimately, the experience should be so fulfilling that they are passionately interested in knowing more about your company and its products and…

   posted by Stephen Landau

   thinking about… Brand Strategy, The Way We Work

3. April 17th, 2007

   Digital Media Grow Up in City

   http://www.oregonlive.com/business/oregonian/index.ssf?/base/business/1176434704149100.xml&coll=7 I’m not sure what “Digital Media Grow Up in the City” means exactly… but I do know David is quoted in the article. I only heard his end of the conversation with the journalist, so I know he said a lot of other things besides the quote used. The article talks about how small studios are thriving in Portland because of…

   posted by Stephen Landau

   thinking about… Brand Strategy, News, The Way We Work

4. March 13th, 2007

   Leaders and Vision

   I just finished reading Zag, by Marty Neumeier. Really enjoyed it, and highly recommend it. There’s a quote in his summary at the end that relates to the post a few days ago about designers as leaders… “The leader’s job is to shape and articulate the vision, making it palpable, memorable, inspiring. True vision leads to commitment rather than compliance, confidence rather…

   posted by Stephen Landau

   thinking about… Brand Strategy, Inspiration

5. January 18th, 2007

   (Company) Culture

   “The foundation of a brand is the psychological contract – the contract between a company and its employees and between those employees and their customers. Great consumer companies are built on genuine passion, plus a day-to-day commitment to great execution. Employees won’t feel the passion, and can’t maintain the operating discipline, unless they feel good about what the company sells…

   posted by Stephen Landau

   thinking about… Brand Strategy, Inspiration, The Way We Work