Today marks the first day you can purchase Bar Gelato in stores. Lucky for you, and lucky for us, as we were responsible for making sure you’d pick one out of the freezer and eat it.
A few months ago we received a top secret package… nestled deep inside a dry ice cooled freezer pack were the prototype gelato “bars”: a new product created by the passionate-about-gelato people at Gelateria Naia. Flavors like St. George Single Malt Whiskey, TCHO Chocolate, Blue Bottle Coffee, Earl Gray, Pistachio… mind blowing in their quality and truth in flavor. As we learned, gelato is made with milk (not cream) and it really lets the flavor profiles shine through, especially when the ingredients are of such high quality (sourced locally when possible, and a familiarity with the people crafting the ingredients). There’s also the fact that there are only about five different ingredients in each bar, which means the key ingredient has to carry the flavor.
Our opportunity was to craft the brand around Bar Gelato. Starting with the brand messaging, we determined what the feel of the brand would be and the primary messaging. Once establishing that, we brought in hand-drawing expert Mette Hornung Rankin from the Bureau of Betterment to help craft the visual identity. Beyond helping us with the logo (see above), Mette helped create the visual language through fonts and colors to be implemented in packaging, the website, and display materials.
If you live in the San Francisco Bay area, you can find out where to purchase Bar Gelato at BarGelato.com. They’ll be expanding to additional locations over the course of the spring and summer, so make sure to check back to find out when you can get your hands on some. Yum.