The Big Idea

The Future of Adventure Brands Online – Outdoor Retailer panel recap

On Friday, August 8th, we had the opportunity while at Outdoor Retailer to sit down for an hour with SmartWool and Nau to talk about brand, e-commerce, content, and how these things relate to the future of adventure brands online. We’re expecting to upload video in the next few weeks, but in the meantime here is the presentation deck and some notes from the panel. Continue Reading…

Stephen Landau
  1. “Brand, E-Commerce, and Content: The Future of Adventure Brands Online” / Outdoor Retailer Summer 2014

    Premium brands are built by consumers establishing a premium value for products, services and experiences. How can adventure brands live up to their potential by having brand, ecommerce, marketing and social media work together? Learn how several adventure brands are navigating the complexities of creating online experiences at this Outdoor Retailer – Summer 2014 panel with Stephen Landau from Substance, along with Jeff Snow from SmartWool and Nick Lawrence from Nau. Continue Reading…

    Stephen Landau
  2. 8 Ways Running a Half Marathon is Like Running an Interactive Agency

    As an interactive agency and small business owner, there are many events and observations that happen in my life outside work that remind me of my life at the office. Such an event happened on May 31st when I ran the Timberline half marathon. Continue Reading…

    Stephen Landau
  3. Substance World Cup of Beers

    It’s no secret that a majority of Substance employees like beer. It’s also no secret that the World Cup fever has hit the office (and pretty much the entire world). This leads to the obvious combination: The World Cup of Beers. Continue Reading…

    Stephen Landau
  4. VERSUS Presentation / Part 2 of 5 / Interaction Is Brand, What is Right, and Statement of Intent

    Back in November, 2013, I gave a presentation at the University of Oregon titled, VERSUS: Exploring Opposites and Choosing Sides in the Interactive Industry. Part 2 explores what “Interaction is Brand” means and the effect it has on our work. (This is the second in a series of five posts, taking the presentation and parsing it out in blog format.) Continue Reading…

    Stephen Landau
  5. Building a “Snow Fall” Builder

    “We are focused on building tools to create Snow Falls everyday, and getting them as close to reporters as possible. I’d rather have a Snow Fall builder than a Snow Fall.” – Quartz editor Kevin Delaney Continue Reading…

    Stephen Landau
  6. VERSUS: Exploring Opposites and Choosing Sides in the Interactive Industry / Part 1 of 5 (the Introduction)

    Back in November, 2013, I gave a presentation at the University of Oregon titled, VERSUS: Exploring Opposites and Choosing Sides in the Interactive Industry. “Why Substance?” is the root of the presentation, asking the question on a number of levels… why Substance exists as a company, why Substance is the best interactive agency for our clients and prospective clients, why Substance is a great place to work… (This is the first in a series of five posts, taking the presentation and parsing it out in blog format.) Continue Reading…

    Stephen Landau
  7. The Progress of the Human Mind

    “…laws and institutions must go hand in hand with the progress of the human mind.” Continue Reading…

    Stephen Landau
  8. Exploring the 7 Wonders of Oregon (Interactively)

    When we were asked to envision how Travel Oregon’s largest marketing initiative to date could work online, we didn’t limit ourselves to thinking about simply integrating a campaign on TravelOregon.com. We imagined a way to support the marketing initiative AND extend content and functionality beyond the campaign. Continue Reading…

    Stephen Landau
  9. Thoughts from Outdoor Retailer Winter 2014 (or Two Opportunities for Adventure Brands Online)

    This was my first time at Outdoor Retailer, one of the world’s largest and most comprehensive trade shows for outdoor and adventure brands. What I experienced there was overwhelming, inspiring, a bit puzzling, and the desire to purchase a ton of new gear. And I returned to Substance with some thoughts about the experience: the role of brand online for adventure brands, and the brand opportunities for retailer and consumer education. Continue Reading…

    Stephen Landau
  10. Seven

    On January 19, 2014, Substance celebrated our seven year anniversary. There’s something about anniversaries that creates an excellent excuse to look back on the previous year, see what we did well, and what we can do better in 2014 and Year 8. Continue Reading…

    Stephen Landau

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