Okay folks, here’s a question for you: would you like to see Substance at South by Southwest (SXSW)? Before you shout out “of course,” or mutter “no way,” there’s a better way for you to voice your opinion: the SXSW PanelPicker.
This year we have two submissions to the PanelPicker, and we’d love to have your vote for both.
DAVID LOWE-ROGSTAD PRESENTS
An App is not a Digital Strategy
“You need an app” is not the answer to a digital strategy. When a visitor arrives at your site, they are there to interact with your online brand. Presenting them with a call to “download our app” isn’t inviting them to interact, it is creating a barrier to entry. In this session I will explore the pros and cons of creating mobile web experiences vs. building mobile apps and discuss the advantages to both within an overall strategic framework.
Give “An App is not a Digital Strategy” a thumbs-up on the SXSW PanelPicker
STEPHEN LANDAU AND ERIN KURTZ PRESENT
Why Designers Should Care About Content Strategy
Where is this content coming from? Who is creating it? What is it? How is it relevant to our audience? What happens when it grows or becomes obsolete? Answering these questions directly affects design decisions on practically every page of a website. So whether you’re a designer questioning a site plan or wireframe you’ve just received, or a strategist encouraging a design team to understand the nature of designing for content and visitor tasks, this discussion is for you. Stephen Landau and Erin Kurtz tell tales of success and failure through practical experiences in their journey uniting Concept Development, Content Strategy, UX and Design into the holistic methods used to guide clients and internal processes at Substance. Attendees will be armed with the information to aid them in the fight against poor strategy and forethought, disregard of audience, flagrant functionality, and inappropriate, impractical design.
Give “Why Designers Should Care About Content Strategy” a thumbs-up on the SXSW PanelPicker
You’ll need to sign up for a SXSW account to vote but that’s easy and free. And you only need to give each panel a thumbs-up once… multiple voting doesn’t make a difference. In addition to your thumbs-up, we’d love to have you comment on our panels to show your support, ask additional questions you’d like to have answered or addressed in the presentations, or whatever else you’d like to say.
You have until September 2nd to get your votes in, so don’t procrastinate. And hopefully we’ll see you in Austin in March 2012.
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