our thinking for July 2010…

1. July 26th, 2010

   Interactive Brands, Brands that Interact

   When we started Substance, our focus was on the interactive brand experience. Three and a half years later, our focus continues to be on the interactive brand experience, but has deepened to providing strategy, tactics and implementations in creating brands that interact.

   posted by Stephen Landau

   thinking about… Brand Strategy, News, Solutions

2. July 13th, 2010

   Coffee with Likemind – July 16 – 8:30am

   What goes better than a beautiful Portland summertime morning than Coffee with Likemind? Exactly. We’ll be hanging out with our friends from the Portland office of Struck at Floyd’s, either at the long table inside, or if it’s nice, on the patio outside. We’re also using the term “we” loosely, as I’m not sure those of us from Substance will…

   posted by Stephen Landau

   thinking about… Events

3. July 6th, 2010

   Desire Paths

   People take the paths they want to take, using different channels to achieve their own goals. So if they don’t always take the paths we want them to take, how do we build engagement?

   posted by Stephen Landau

   thinking about… Looking Ahead, The Way We Work