When meeting with new clients, we are often asked “do you do Search Engine Optimization?” SEO is something that is top of mind for most clients; if you build it, you want people to be able to find it, right? Many clients are under the impression that all it takes is a few strategically placed SEO keywords and the masses…
our thinking for May 2009…
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27 May 2009
The Myth of SEO
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19 May 2009
Digital or Interactive… what’s the difference?
I think I made a mistake. We’ve said we do “digital brand strategy.” We’ve talked about what that means. And I still think there’s still a lot of truth to all that. But it doesn’t tell the full story, and I finally realize why. Digital is a medium. And that makes digital brand strategy a medium strategy (medium being the singular…
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15 May 2009
Show and Tell PDX – The May Edition Lineup
Thank you to everyone who submitted ideas for Show and Tell. After much deliberation, we’ve narrowed it down to seven presentations: Matt Garland: Flex-based Chat Site Natalie Ramsland: Sweetpea bicycles Robert Lewis and Todd Greco/Fashionbuddha: Multi-Touch Table from Scratch Chris Teso: Controlling Interfaces Without Interfaces Stacy Westbrook/Happy Inc.: Homebrewing Matt Anderson/Struck Creative: How to Create a Global Panic John Schreiber: Making Products from Reclaimated Materials Each presenter will…
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15 May 2009
The next two weeks – Mobile Social, Show and Tell, and WTF?
Our social calendar and dance card is pretty well filled up for the next two weeks… here’s three of the events we’re going to either be attending, participating in, or putting on. BikeHugger Mobile Social We had the good fortune to meet Byron and some of the crew from BikeHugger down in Austin, TX at SXSW in March… looking forward to having…
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13 May 2009
The challenges of the 1500’s, the challenges of tomorrow
“To him, architecture existed to solve problems, and he seems to have given equal weight to elevating the image of his clients, making their lives function more smoothly, and creating beautiful objects for the world.” – from “All He Surveyed,” by Paul Goldberger in the New Yorker (about the architect Andrea Palladio) From the 1500’s to today and the future, from…
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11 May 2009
Coffee with Likemind – Friday, May 15th
So I think the 8:30am time worked pretty well last month, so we’re going to try it again… which means this Friday, May 15th. Our friends at the Portland office of Struck will be co-hosting with us again. Go get your coffee at the Stumptown Ace, then bring it to the lobby of the Ace Hotel, or up on the 1…
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6 May 2009
USA Today and Client Courage
USA Today recently posted this story about the Portland Trail Blazers and how the team was one of the early adopters of Twitter. Dan Harbison, Director of Interactive Marketing and Media for the Portland Trail Blazers, is quoted extensively in the article. He was very generous in mentioning Substance and our involvement in the Oden or Durant microsite, and how…
RT @gunrack: @substance's very own @dlowe93 is pictured on @BikePortland's blog RE: the Bike Summit in D.C. Check it! http://bit.ly/9aH9OD
41 minutes ago / twitter.com/substance