our thinking for May 2009…

1. May 27th, 2009

   The Myth of SEO

   When meeting with new clients, we are often asked “do you do Search Engine Optimization?” SEO is something that is top of mind for most clients; if you build it, you want people to be able to find it, right? Many clients are under the impression that all it takes is a few strategically placed SEO keywords and the masses…

   posted by David Lowe-Rogstad

   thinking about… Brand Strategy, News, The Way We Work

2. May 19th, 2009

   Digital or Interactive… what’s the difference?

   I think I made a mistake. We’ve said we do “digital brand strategy.” We’ve talked about what that means. And I still think there’s still a lot of truth to all that. But it doesn’t tell the full story, and I finally realize why. Digital is a medium. And that makes digital brand strategy a medium strategy (medium being the singular…

   posted by Stephen Landau

   thinking about… Brand Strategy, Inspiration, The Way We Work

3. May 15th, 2009

   Show and Tell PDX – The May Edition Lineup

   Thank you to everyone who submitted ideas for Show and Tell. After much deliberation, we’ve narrowed it down to seven presentations: Matt Garland: Flex-based Chat Site Natalie Ramsland: Sweetpea bicycles Robert Lewis and Todd Greco/Fashionbuddha: Multi-Touch Table from Scratch Chris Teso: Controlling Interfaces Without Interfaces Stacy Westbrook/Happy Inc.: Homebrewing Matt Anderson/Struck Creative: How to Create a Global Panic John Schreiber: Making Products from Reclaimated Materials Each presenter will…

   posted by David Lowe-Rogstad

   thinking about… Events, News

4. May 15th, 2009

   The next two weeks – Mobile Social, Show and Tell, and WTF?

   Our social calendar and dance card is pretty well filled up for the next two weeks… here’s three of the events we’re going to either be attending, participating in, or putting on. BikeHugger Mobile Social We had the good fortune to meet Byron and some of the crew from BikeHugger down in Austin, TX at SXSW in March… looking forward to having…

   posted by Stephen Landau

   thinking about… Events

5. May 13th, 2009

   The challenges of the 1500′s, the challenges of tomorrow

   “To him, architecture existed to solve problems, and he seems to have given equal weight to elevating the image of his clients, making their lives function more smoothly, and creating beautiful objects for the world.” – from “All He Surveyed,” by Paul Goldberger in the New Yorker (about the architect Andrea Palladio) From the 1500′s to today and the future, from…

   posted by Stephen Landau

   thinking about… Brand Strategy, Inspiration

6. May 11th, 2009

   Coffee with Likemind – Friday, May 15th

   So I think the 8:30am time worked pretty well last month, so we’re going to try it again… which means this Friday, May 15th. Our friends at the Portland office of Struck will be co-hosting with us again. Go get your coffee at the Stumptown Ace, then bring it to the lobby of the Ace Hotel, or up on the 1…

   posted by Stephen Landau

   thinking about… Events

7. May 6th, 2009

   USA Today and Client Courage

   USA Today recently posted this story about the Portland Trail Blazers and how the team was one of the early adopters of Twitter. Dan Harbison, Director of Interactive Marketing and Media for the Portland Trail Blazers, is quoted extensively in the article. He was very generous in mentioning Substance and our involvement in the Oden or Durant microsite, and how…

   posted by Stephen Landau

   thinking about… News, The Way We Work