Way, way back in May I submitted my chapter to the Age of Conversation 2.0 about the New Brand of Creative, as it relates to the overall book topic: Why don’t they get it? I focused on the idea of fear or love (which is not that different from the political campaigns comparing fear and hope). The overall theme of my…
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our thinking for October 2008…
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October 28th, 2008
Age of Conversation 2.0 arrives October 29th -
October 28th, 2008
Hallobama is on Baracktober 31stThis year, the month after September is Baracktober. And on Baracktober 31st, we’ll be celebrating Hallobama. In honor of the holiday, we’ve launched a new color theme on Logobama.com… upload your photo and select the pumpkin for the seasonal color option. And if you haven’t carved your pumpkin yet, stop by YesWeCarve.com for some ideas. Boobama!
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October 27th, 2008
Logobama, Week 34 (the “Drill, baby, drill” and “Wassup” edition)Eight days until the election! Oh how time flies. Going into the last week, we’re looking at Logobama.com to end strong. It received it’s second highest donation total during the last week, and over 26,000 Logobamas created. But it’s only going to end strong if you go to Logobama.com, create a Logobama, and donate massive amounts to the campaign. Oh, and…
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October 22nd, 2008
The life and times of SubstanceA few months ago we got a Flip camera for the office in order to show what goes on at SWHQ in moving pictures. Well, here’s your chance to get a view into our world, starring the cast and crew of Substance. Substance Moving Day Erin handled the Flip during moving day, showing our exit strategy from SWHQ 2.0 and invasion of…
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October 20th, 2008
Interesting and Interesting.We’ve had the pleasure of working with some great clients over the last twenty two months. One of the things we’ve done for many of our clients is enable them to share their stories, thoughts and perspectives with their audiences. And not that we’re surprised, but they have some interesting things to say. So if you’re looking for some inspiration,…
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October 20th, 2008
Logobama, Week 33Two weeks until election day! If you haven’t decided who you’re going to vote for, maybe one of these sites can help… What if Sarah Palin became President? McCain vs. Obama, as determined by Tweets Run with Obama We’re nearing 25,000 Logobamas created, but with 2 weeks until the election it doesn’t look likely that we’ll reach the goal of $5,000 in donations. That’s where…
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October 14th, 2008
Coffee with Likemind, October 17th at 8amUnfortunately I won’t be able to make it to Coffee with Likemind this Friday. But you should go. As the title states, it’s this Friday, October 17th at 8am. Stop in the Stumptown Ace (1026 SW Stark), grab your beverage, then make your way over to the lobby of the Ace Hotel to meet other likeminded folks. Have fun!
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October 13th, 2008
Logobama, Week 32, and the Concept of Branded ApplicationsWeek 32 in the life of Logobama.com resulted in the second heaviest week of traffic to the site since launch. To celebrate, we’re going to discuss the concept of branded applications. What’s a branded application? A branded application is the concept of digital brand strategy applied to a functional, actionable application (as opposed to an overall company website, marketing campaign, etc.).…
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October 9th, 2008
Start by inspiring, end with inspiration realized.Start by inspiring. It means not starting with a site strategy document. Don’t start with technical requirements. And, heaven forbid, don’t start with wireframes. Start with a simple question: why should this site (or solution) exist? The way we answer this question needs to inspire our team, and inspire our client. Not, “what does the site need to do.” Not, “how is…
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October 6th, 2008
Logobama, Week 31Logobama.com hit two milestones in Week 31… over 20,000 Logobamas created (you can see them all on the Flickr gallery), and we’re now over 25% of the way to our donation goal of $5,000 (you can donate through logobama.com and/or barackobama.com). Plus, one of the presidential candidates is talking about us! “Sen. McCain and his operatives are gambling that they can…
We're at 43% compliance on the 1st day of the Bike Commute Challenge. Here's "The Bike Song" to get you riding: http://bit.ly/a5REys
21 hours, 9 minutes ago / twitter.com/substance