our thinking for March 2008…

1. March 14th, 2008

   Time for Authenticity

   Authenticity, as presented by our friends Joe Pine and Jim Gilmore, has been named one of the Top 10 Ideas That Are Changing the World by Time Magazine. Coming in at #7, the article Synthetic Authenticity covers some of the ideas discussed in Pine and Gilmore’s book Authenticity: What Consumers Really Want. Conveniently, the conversation is continued on the site we…

   posted by Stephen Landau

   thinking about… Inspiration, News

2. March 13th, 2008

   Substance Year One Cavalcade of Awesomeness Recap

   Sorry to be a bit late on the recap, but we wanted to sincerely thank everyone who made it out to the Substance Cavalcade of Awesomeness Celebration. And despite having multiple cameras at the event, we took about 9 photos, four of which were too blurry to tell what they were. above: A delicious spread of tasty eats from Hoda’s and…

   posted by Stephen Landau

   thinking about… Events, News

3. March 10th, 2008

   Logobama, Week One

   “Part of this new era of politics has been learning how to surrender command-and-control aspects of the campaign. If you really want grass-roots participation, then you have to give folks at the grass roots some autonomy to do this in their own way.” – David Alexrod, Obama campaign chief strategist (from the article “A New Hope,” in Rolling Stone, March…

   posted by Stephen Landau

   thinking about… News

4. March 5th, 2008

   A Conversation About Food.

   Yesterday I was invited to speak at the Food Alliance’s 10th Anniversary Industry Forum. I was honored to be part of a panel with Lynette Xanders of Wild Alchemy and Jen Maxwell-Muir of Maxwell PR, to discuss the role of brand and digital brand in marketing sustainability. We had the pleasure of speaking to farmers, ranchers, packers, processors and distributors…

   posted by David Lowe-Rogstad

   thinking about… Events, News

5. March 3rd, 2008

   Logobama ’08

   We’ve been busy with projects, but we’ve also been working on a little side thing. It’s more of a digital social experiment: Logobama.com As our first project under the Substance Labs banner, we wanted to create something that can show how quick and easy it is to build a powerful digital media vehicle. We’ve created a lightweight Flash application that allows…

   posted by Stephen Landau

   thinking about… Experimentation, Inspiration, News