Authenticity, as presented by our friends Joe Pine and Jim Gilmore, has been named one of the Top 10 Ideas That Are Changing the World by Time Magazine.
Coming in at #7, the article Synthetic Authenticity covers some of the ideas discussed in Pine and Gilmore’s book Authenticity: What Consumers Really Want. Conveniently, the conversation is continued on the site we helped create: authenticitybook.com
Congrats to Jim, Joe, Scott, Doug and all the folks at Strategic Horizons for spreading the word on authenticity. Substance believes in you. And isn’t believing the true mark of being authentic?
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