our thinking for October 2007…

1. October 29th, 2007

   Authenticity: The Real-Real Deal

   As we mentioned in our previous post about thinkAbout, we’ve been working on a new site for Joe Pine and Jim Gilmore’s new book: Authenticity: What Consumers Really Want. The book has hit the streets. Which means the site needs to go live. Which means it did. authenticitybook.com At coffee a few months back, we were discussing the idea of writing, and the…

   posted by Stephen Landau

   thinking about… News, Solutions

2. October 23rd, 2007

   Hollywood is Burning

   Thanks to everyone who made our talk today. As promised, here are our resources for the talk and for mashups in general: Yahoo! Map Flashr Twitter Dapper Mashery Mashup Awards Mashup Challenge Thanks for coming and thanks to FITC for having us down. If you haven’t been to one of their events yet, you need to. We hope that we inspired you in some small way. Go out…

   posted by David Lowe-Rogstad

   thinking about… News

3. October 22nd, 2007

   Why should I care?

   The Cleveland Indians lost last night to the Boston Red Sox in Game 7 of the American League Championship series. Up 3 games to 1 in the series, the Indians went on to lose 3 straight and go back to Cleveland for the winter. Why should I care? I’m not on the team. I don’t own the team. I don’t…

   posted by Stephen Landau

   thinking about… Life and Culture

4. October 16th, 2007

   bambu Believes in Substance

   Substance is pleased to announce our partnership with bambu, an innovative and design-driven company committed to renewable materials and sustainable ideas. Based in Shanghai, China, bambu designs, creates and sells premium contemporary products for the kitchen and home, made from renewable materials. “bambu is exactly why we created Substance. They’re the kind of company that believes in what they do, and…

   posted by David Lowe-Rogstad

   thinking about… News, Solutions

5. October 15th, 2007

   Coffee with Likemind / October 19th

   It’s that time again… coffee with Likemind. Stumptown Downtown, 128 SW 3rd Avenue. 8am on Friday, October 19th. Come to the back couches, grab a nametag, a cup, and some conversation. Oh, and from the Likemind folks, here’s a question to ponder to add to the conversation: If you were to rebuild your city from scratch, how would you build it…

   posted by Stephen Landau

   thinking about… Events

6. October 15th, 2007

   Substance Believes in Niagara Falls.

   Way back when we started Substance (yes, 10 months is way back), we needed a bank. Our search was pretty quick… we ended up at Umpqua Bank because of their brand promise. Brandi (pictured above) acts as our ambassador to the “World’s Greatest Bank.” From our initial meeting with her to every time we have a stupid question (I’ve got…

   posted by Stephen Landau

   thinking about… Life and Culture

7. October 11th, 2007

   What makes a house a home?

   A few months ago Stephen and David helped me come to my senses and join Substance as a partner. My first task was to find new office space for the growing business, a challenge that I heartily accepted. The key was to find a space that felt right to the brand, was customizable to our unique needs, had…

   posted by Todd Moritz

   thinking about… Life and Culture, The Way We Work

8. October 11th, 2007

   Web Wednesday: Seth Godin and In Rainbows

   A lot of talk around the Substance big table on Wednesday about a couple things on the web… a post by Seth Godin and the digital release of Radiohead’s “In Rainbows” album. Seth Godin and the “Good Enough Website” We respect Seth Godin a great deal, and enjoy his books and blog. But his post about web design really bothered us. Yes,…

   posted by Stephen Landau

   thinking about… Inspiration

9. October 8th, 2007

   Three Big Ideas from thinkAbout

   The final exercise at thinkAbout was “the Big Idea.” But why limit ourselves to just one big idea? We brought back three (airport security in Nashville even let us carry them on the plane!). Authenticity is the delivery of the brand promise. It goes with the belief that you have to deliver on the product. The best brand in the world…

   posted by Stephen Landau

   thinking about… Events, Inspiration

10. October 2nd, 2007

    Substance at thinkAbout 2007

    We’re back from thinkAbout 2007… what a great trip. Along with Todd rocking Tootsie’s (above), it was an inspirational and educational 2+ days. We reunited with old friends, made many new friends, and saw our fair share of boots and beers. But let’s start at the beginning. We were invited to attend thinkAbout 2007 by our friends at Strategic Horizons. I…

    posted by Stephen Landau

    thinking about… Events, Inspiration