“Not because [these goals] are easy, but because they are hard.”
Easy… feh. It just sounds boring, and boring is no way to go through life. Hard is where you find passionate beliefs.
“Why is this important, and why will this help us reach our goal to create great digital brand experiences, and do it better than anyone else?” If you believe in why you’re doing it, it’s a lot easier to answer. Yeah, it might be hard. That’s the point. You want to keep doing the easy stuff, or do you want to change the world?
RSS readers can view the video here.
Speaking of difficult endeavors, changing the world and asking the question “Why?”
After reading your latest entry, I started out looking for MLK’s “I Have a Dream” speech as an example of working toward a goal that is difficult… most of us have heard the speech or at least know the gist (if you haven’t heard it you really should, if only to see a great delivery of a speech)…
Instead, I found a speech I had never heard before, which seemed all the more appropriate for people to hear today… an answer to a big “why”:
Martin Luther King, “Why I Am Opposed to the War in Vietnam”
I pose this question, a big “why.” inspired by a question also raised in Bruce Mau’s book Massive Change Why is our country and our world still in the service of war?
Perhaps to put it in context we need a what as well. What would you buy with $456 BILLION dollars?
I almost tried to apologize for sending this message, in case you felt it was inappropriate for your site (I’m not sure this is necessarily response you were anticipating for this post) but I wouldn’t have meant it. “Why?” Because in some way I believe it will change the world… and in that belief I think you will agree it is more than appropriate.
Perhaps it sparks some thought and discussion today.
8:20 am / 26 September 2007
I apologize, the video did not embed into the previous message. Here’s the link.
Why I am Opposed to the War in Vietnam”
8:24 am / 26 September 2007