“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”
- Donald Calne, neurologist (from “Lovemarks,” p. 42)
I’m reading “Lovemarks” by Kevin Roberts. Kevin is the CEO Worldwide of Saatchi & Saatchi (or at least was when the book came out). The book talks about the importance of emotion in creating relationships, and how these relationships are what is after trademarks and brands… they become lovemarks. Interesting thinking, and a lot of what we’ve been talking about with digital strategy… how to go beyond building a web site and create an emotional relationship with people through interactivity.
There’s a timely example I came across for a television ad for Telecom New Zealand called, “Father and Son.”
Happy Father’s Day to all the Dads out there, including my own.
A little saccharin for my taste, but I do understand your point. At least they refrained from using “Cat’s in the Cradle”
7:43 am / 18 June 2007
Check out the lovemarks website too! Even nominate your own lovemark.
http://www.lovemarks.com
9:37 pm / 19 June 2007